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Over the years, you’ve come to appreciate the good you see in yourself. But some days it’s harder to see the beauty through the fog of disappointment and self-doubt.  That’s where positive affirmations for adults come in.  Affirmations are positive statements you tell yourself every day to remind you of how far you’ve come, what […]

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Want to make a bigger impact with your copywriting in half the time?

Today on The Marie Forleo Podcast, learn three copywriting exercises to transform long, rambly sentences into copy that’s powerful and to the point. Iconic brands and prolific writers use these strategies to dazzle readers and skyrocket sales — and now you can too.

Practice these copywriting exercises often and you’ll be able to:


“I wish they took LONGER to get their point across.” ~ No one, ever. Learn 3 steps to write short, powerful copy →  https://bit.ly/3copytips
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Ready to ditch your writing insecurities and become a better copywriter? Hit play below or listen on your favorite podcast platform. 

(Warning: this episode contains magical singing from yours truly. #sorrynotsorry.)

View Transcript

Check out this episode on The Marie Forleo Podcast

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WANT TO BE A BETTER WRITER?
If you want more help with your writing, join me in The Copy Cure. It’s a copywriting program designed to help you write more powerfully, persuasively, and in your unique voice —
and it’s backed by a 100% risk-free satisfaction guarantee.
Doors close Wednesday, May 20th. Learn more here.

Transform Your Sales Copy With These 3 Copywriting Exercises

Worried that you’re scaring away potential customers with long, boring sales copy? You’re not alone. We surveyed over 20,000 people about their writing habits and 33% struggle with being too wordy and long-winded. Use these three copywriting exercises below to write stronger, more concise copy — in half the time.

Copywriting Exercise #1: Write A Shitty First Draft That’s Waaaay Too Long.

I know, I know. You want it to be short and powerful right off the bat, but that’s not how writing works. If you want to become a better copywriter, practice getting all your ideas down first. Best-selling author, Anne Lamott, calls this your “shitty first draft,” because that’s exactly what your first attempt is — shitty. The first step in the writing process is to get it out on the page, not get it perfect.

Key point: Just write, don’t edit. 

Why? Because writing and editing are two different functions. Doing both at the same time will only slow you down. Write the shitty first draft and trust that the copywriting magic happens when you spend time editing and polishing.

Don’t believe me? Here are some examples:

  • The Continental Congress made 86 changes to Thomas Jefferson’s first draft of The Declaration of Independence.
  • Ernest Hemingway wrote 47 endings to A Farewell To Arms.
  • Marion Roach Smith submitted her essay Spam Chop Suey to NPR after draft 45!

Copywriting Exercise #2: Write It Rude.

Politeness leads to long-windedness. If you’re trying too hard to make everyone like you, your writing will suffer. You’ll add all kinds of unnecessary parentheticals and word softeners to your message, which will make it bland and forgettable.

Writing it rude will help you write more
effective sales copy, faster and clearer. 

These iconic ads are the perfect example of writing it rude:

  • Got Milk? — They didn’t say, “Excuse me, I hate to bother you, but I’m just wondering whether you have some milk?” No! They kept it short and sweet.
  • Just Do It. — Nike didn’t write, “Wouldn’t it be wonderful if you did it?” Or, “We strongly suggest that at your earliest convenience, you do it.” Instead, they wrote. “Just Do It,” and the rest is history.

To be clear, writing it rude doesn’t mean keeping it rude. Use this copywriting exercise to zoom past your inner critic and say what you want to say, without a filter.  

Copywriting Exercise #3: Trim the Fat.

Once you have a shitty first draft that contains the essence of what you want to say, it’s time to edit. Cut as many words from your copy as you can without losing the meaning. Be ruthless. Lose every unnecessary word, adverb, and cliche.

Here’s a quick editing trick: use your document’s find and replace tool to cut common “filler words” like the following:

  • Just
  • That 
  • Really/very
  • You can
  • Start

Want to see some copyediting in action? Here’s an example from our flagship copywriting program, The Copy Cure.

BEFORE:
I firmly believe that everyone is fully capable of writing their own copy and developing their own truly unique voice, as long as they have the necessary knowledge of how to implement certain techniques, which I am about to share.
AFTER:
Everyone can write. Everyone can develop a voice. All it takes are these simple techniques. 

In our writing program, The Copy Cure, we show you how to trim all the extra words (and include a list of words to avoid at all costs) so your writing is tight and powerful. 

Today’s Insight Into Action Challenge

Now I’d love to hear from you. Today’s question has two parts:

  1. What’s your biggest struggle when it comes to writing?
  2. Try one of our 3 copywriting exercises to something you’ve written: a sentence, tagline, or headline. Share your before and after in the comments below!

If you feel like you write like a robot or keep telling yourself, “I suck as a writer” remember this: writing isn’t rocket science. It’s a learnable skill anyone can develop. 

Use these exercises and keep going. Because the world really does need that special gift that only you have.

With enormous love,

XO

The post Copywriting Exercises: How to Transform Long, Boring Sentences Into Short, Powerful Copy appeared first on .

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Some of the links below are affiliate links which means I may earn a commission if you make a purchase at no cost to you. This post is not sponsored.

A few weeks ago, a friend told me she’d found a book called 24/6: The Power of Unplugging One Day a Week by Tiffany Shlain. The title intrigued me and luckily it was available to download from my library, so I started it that night and finished reading it the next day.

As I was reading the book on Sunday, I decided I was going to try a weekly digital detox starting that day and then every Sunday for a month.

Is unplugging from technology worth the effort? Here's what I’ve learned after doing a digital detox every Sunday for a month.

I’m already pretty conscious with my phone usage (my phone is always on do not disturb mode with time limits for social media apps), but I’d never thought to take a full day away from my digital devices.

When you’re constantly plugged-in to apps and devices designed to steal your attention (Netflix has said their main competitor is sleep), you start to lose track of reality and your identity outside of technology.

I thought this was the perfect experiment to see if it would have a positive effect on my mindset. After implementing weekly digital detoxes every Sunday for a month, I’m sharing the lessons I’ve learned and how I made it work without getting bored.

What A Digital Detox Looks Like


Is unplugging from technology worth the effort? Here's what I’ve learned after doing a digital detox every Sunday for a month.

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The book 24/6 is based on Tiffany Shlain’s experience of taking one day a week off from technology. Inspired by her Jewish heritage, Shlain calls them “Technology Shabbats”. She combines a screen-free twenty-four hours with Shabbat rituals like a special Friday-night meal with family and friends.

Her family (kids included) goes screen-free from Friday night to Saturday night and limits all smart technology like cell phones. They even use a landline to make phone calls and a record player to listen to music (I knew I wasn’t going to implement these things with my experiment).

What most inspired me to try this idea out was the author’s description of her Saturday routine. Here’s what her family’s Tech Shabbat’s look like (I’ll share mine later):

  • Friday afternoon – pick up fresh fruit and flowers from the farmers market
  • Friday night – host friends for dinner (make the same meal every Friday to take out the guesswork)
  • Saturday morning – journal, read
  • Saturday afternoon – music (listening and playing), cooking, excursions to the library, bike ride, basketball, yoga, scheduled activities, errands, etc.

The Benefits of a Digital Detox


Why would you want to go tech-free once a week? Here are some key benefits to this weekly practice:

More time for hobbies

Unplugging gives us time to grow and learn new skills. Often we avoid doing this because we think we don’t have enough time, but really we don’t have the attention span to even try.

Personal growth

Shlain talks about her own struggle with impatience and how unplugging helps her to practice patience. When we practice unplugging, we can develop our character strengths and work on improving our weaknesses.

Deeper connections

When we unplug, we’re able to give our attention more generously to the people around us. It also gives us the opportunity to connect more deeply with ourselves without distraction or comparison. 

“By giving you a complete day off each week from screens, from obligations, from being available, letting you reflect and connect, tech Shabbat becomes the ultimate technology to make you the most creative, present, and productive version of yourself.”

Tiffany Shlain

My Digital Detox Routine


Is unplugging from technology worth the effort? Here's what I’ve learned after doing a digital detox every Sunday for a month.

My usual Sunday routine would involve watching YouTube for hours, scrolling through social media, and browsing the internet aimlessly. Though I didn’t follow the detox as intensely as Shlain does, here are some rules I set for myself:

  • No checking email
  • No social media
  • No YouTube
  • No computers
  • Only use phone for texts or calls
  • No TV during the day (one or two episodes at night was okay)

Here’s a monthly recap of what my Sunday schedule looked like:

Week 1

  • Started the 24/6 book on Saturday night and decided I wanted to try it the next day
  • Went for a walk in the morning
  • Read for most of the day
  • Did a family dinner over Facetime
  • Watched an episode of Tiger King

One thing I noticed is that I had a hard time falling asleep. I was expecting the best sleep of my life, but unfortunately it didn’t happen.


Week 2

  • Made pancakes for breakfast
  • Spent most of the morning reading Mrs. Everything by Jennifer Weiner
  • Meal prepped (I did use my phone so I could follow some recipes)
  • Cleaned my apartment
  • Went for a walk
  • Family FaceTime dinner
  • Watched an episode of Too Hot To Handle (a terrible show, don’t watch it lol)
  • Did a facemask and took a bath

I went to bed around 10:45 after reading. I woke up early the next day (Monday) and actually felt motivated to get things done right away.


Week 3

Apparently I forgot to write down what I did on this day. Oops!


Week 4

  • Went for a walk
  • Read The Bend in Redwood Road by Danielle Stewart
  • Meal prepped
  • Spent too long on Pinterest + Amazon trying to find a kitchen corner shelf
  • Cleaned my apartment
  • Family FaceTime dinner
  • Facemask
  • Watched an episode of Into the Night on Netflix (such a good show!)
  • Went to bed at 10:30

I definitely broke my detox this day by spending way too long on Pinterest and Amazon on my phone. I was feeling inspired to find a corner shelf for my kitchen and that led to overthinking which one to buy. That night, I woke up at 3:30 and couldn’t get back to sleep until 5.


Week 5

  • Made pancakes for breakfast
  • Read The Bend in Redwood Road by Danielle Stewart
  • Visited my mom for Mother’s day with my sister (we sat 6-feet away from each other on the grass)
  • Cleaned my apartment
  • Meal prepped
  • Worked out (I used my iPad to follow a workout)
  • Visited my boyfriend’s mom for Mother’s day (again, we sat 6-feet away from each other outside)
  • Watched one episode of Girls

I felt tempted to go on social media this day, but spending time with family (at a distance, of course) kept me occupied. Looking back, I could have probably created my own workout without needing to follow a video. I didn’t have any issues falling or staying asleep this night.

Related Post: 5 Ways To Have A Healthier Relationship With Social Media

What I’ve Learned


After a month of this challenge, here are some key things I’ve learned or experienced from unplugging once a week:

It gives me something to look forward to

Taking a day away from the online world feels like an escape and an excuse to get away from it all. I knew on Sundays that my day would be calm and relaxing, and that made it something to look forward to every week.

I can stay occupied without technology

I’ve read more books in the past month than I have in a long time. It definitely made me realize that I can keep myself occupied without relying on technology. If you’ve ever wanted to take up a hobby or learn a language, this would be the perfect way to do it.

I’m more productive on Mondays

Since I wouldn’t stay up late on Sunday night watching Netflix or scrolling through TikTok, I woke up on Monday mornings in a good state of mind. I felt like I had more clarity and motivation to get started on my to-do list without procrastinating.

I’m more motivated to be efficient

Knowing that I couldn’t do any kind of work on Sunday made me more efficient during the week. Instead of telling myself I could do a few things on Sunday, I got them done ahead of time so I could fully embrace my tech-and-work-free Sundays.


Would you try a weekly digital detox?

Based on what I’ve learned and experienced from this monthly challenge, I definitely plan to keep doing these Sunday digital detoxes. I think I’ll even try to go the whole day without watching TV to see if that makes a difference.

I hope this post has encouraged you to try your own digital detox one day a week for 24 hours. If you want more ideas for making a digital detox work, I highly recommend the 24/6 book.

The post Digital Detox: What I’ve Learned From Unplugging Once A Week appeared first on The Blissful Mind.