Absolutely love anything about mindset

Want to make a bigger impact with your copywriting in half the time?

Today on The Marie Forleo Podcast, learn three copywriting exercises to transform long, rambly sentences into copy that’s powerful and to the point. Iconic brands and prolific writers use these strategies to dazzle readers and skyrocket sales — and now you can too.

Practice these copywriting exercises often and you’ll be able to:


“I wish they took LONGER to get their point across.” ~ No one, ever. Learn 3 steps to write short, powerful copy →  https://bit.ly/3copytips
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Ready to ditch your writing insecurities and become a better copywriter? Hit play below or listen on your favorite podcast platform. 

(Warning: this episode contains magical singing from yours truly. #sorrynotsorry.)

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WANT TO BE A BETTER WRITER?
If you want more help with your writing, join me in The Copy Cure. It’s a copywriting program designed to help you write more powerfully, persuasively, and in your unique voice —
and it’s backed by a 100% risk-free satisfaction guarantee.
Doors close Wednesday, May 20th. Learn more here.

Transform Your Sales Copy With These 3 Copywriting Exercises

Worried that you’re scaring away potential customers with long, boring sales copy? You’re not alone. We surveyed over 20,000 people about their writing habits and 33% struggle with being too wordy and long-winded. Use these three copywriting exercises below to write stronger, more concise copy — in half the time.

Copywriting Exercise #1: Write A Shitty First Draft That’s Waaaay Too Long.

I know, I know. You want it to be short and powerful right off the bat, but that’s not how writing works. If you want to become a better copywriter, practice getting all your ideas down first. Best-selling author, Anne Lamott, calls this your “shitty first draft,” because that’s exactly what your first attempt is — shitty. The first step in the writing process is to get it out on the page, not get it perfect.

Key point: Just write, don’t edit. 

Why? Because writing and editing are two different functions. Doing both at the same time will only slow you down. Write the shitty first draft and trust that the copywriting magic happens when you spend time editing and polishing.

Don’t believe me? Here are some examples:

  • The Continental Congress made 86 changes to Thomas Jefferson’s first draft of The Declaration of Independence.
  • Ernest Hemingway wrote 47 endings to A Farewell To Arms.
  • Marion Roach Smith submitted her essay Spam Chop Suey to NPR after draft 45!

Copywriting Exercise #2: Write It Rude.

Politeness leads to long-windedness. If you’re trying too hard to make everyone like you, your writing will suffer. You’ll add all kinds of unnecessary parentheticals and word softeners to your message, which will make it bland and forgettable.

Writing it rude will help you write more
effective sales copy, faster and clearer. 

These iconic ads are the perfect example of writing it rude:

  • Got Milk? — They didn’t say, “Excuse me, I hate to bother you, but I’m just wondering whether you have some milk?” No! They kept it short and sweet.
  • Just Do It. — Nike didn’t write, “Wouldn’t it be wonderful if you did it?” Or, “We strongly suggest that at your earliest convenience, you do it.” Instead, they wrote. “Just Do It,” and the rest is history.

To be clear, writing it rude doesn’t mean keeping it rude. Use this copywriting exercise to zoom past your inner critic and say what you want to say, without a filter.  

Copywriting Exercise #3: Trim the Fat.

Once you have a shitty first draft that contains the essence of what you want to say, it’s time to edit. Cut as many words from your copy as you can without losing the meaning. Be ruthless. Lose every unnecessary word, adverb, and cliche.

Here’s a quick editing trick: use your document’s find and replace tool to cut common “filler words” like the following:

  • Just
  • That 
  • Really/very
  • You can
  • Start

Want to see some copyediting in action? Here’s an example from our flagship copywriting program, The Copy Cure.

BEFORE:
I firmly believe that everyone is fully capable of writing their own copy and developing their own truly unique voice, as long as they have the necessary knowledge of how to implement certain techniques, which I am about to share.
AFTER:
Everyone can write. Everyone can develop a voice. All it takes are these simple techniques. 

In our writing program, The Copy Cure, we show you how to trim all the extra words (and include a list of words to avoid at all costs) so your writing is tight and powerful. 

Today’s Insight Into Action Challenge

Now I’d love to hear from you. Today’s question has two parts:

  1. What’s your biggest struggle when it comes to writing?
  2. Try one of our 3 copywriting exercises to something you’ve written: a sentence, tagline, or headline. Share your before and after in the comments below!

If you feel like you write like a robot or keep telling yourself, “I suck as a writer” remember this: writing isn’t rocket science. It’s a learnable skill anyone can develop. 

Use these exercises and keep going. Because the world really does need that special gift that only you have.

With enormous love,

XO

The post Copywriting Exercises: How to Transform Long, Boring Sentences Into Short, Powerful Copy appeared first on .

Absolutely adore anything like this

The Opportunity in Adversity

By Eckhart Tolle

Life unfolds between the polarities of order and chaos. It is important at this time to recognize these two fundamental opposites, without which the world could not even be. Another word for disorder is “adversity.” When it becomes more extreme, we might call it “chaos.”

We would prefer, of course, to have order in our lives, which means to have things going well. We would like relative harmony in our lives. Yet, that very often is marred by the eruption of some form of disorder. And, usually, we resent that—we get angry, or despondent, or sad.

Disorder comes in many, many forms, big and small. When disorder comes it usually creates a kind of havoc in our lives, accompanied by strong underlying beliefs. “There’s something very wrong, this should not be happening, maybe God is against me,” and so on. Again, we need to understand that disorder, or adversity, is inevitable and is an essential part of a higher order.

 From a higher perspective, a higher level, the existence of order and disorder, or order and chaos, is a necessary part of the evolution of life.

 Many people have found that they experience a deepening, or a deeper sense of self or beingness, immediately after and as a result of having endured a period of disorder or chaos. This is sometimes called “the dark night of the soul,” a term from medieval Christianity used to describe the mental breakdown that many mystics experienced prior to awakening spiritually. There was an eruption of disorder, of destruction. Then, out of that, a deeper realization arose.

 And although that can be very painful, the strange thing is, it’s precisely there that many humans experience a transcendence. A strange fact is that it almost never happens that people awaken spiritually while they’re in their comfort zone. Or that they become deeper as human beings, which would be a partial awakening. It almost never happens. The place where the evolutionary shift happens, or the evolutionary leap, is usually the experience of disorder in a person’s life.

And so your life then moves between order and disorder. You have both, and they’re both necessary. There’s no guarantee that when disorder erupts this will bring about an awakening or a deepening, but there’s always the possibility. It is an opportunity, but often, it is missed.

 So here we are at this time, and our mission is the same: to align with the present moment, with whatever is happening here and now. The upheaval that we’re experiencing at the present time probably will not be the last upheaval that’s going to come on a collective level. However, it is an opportunity—because although this is a time for upheavals, it is also a time for awakening. The two go together. Just as in an individual life, you need adversity to awaken. It’s an opportunity but not a guarantee. And so what looks tragic and unpleasant on a conventional level is actually perfectly fine and as it should be on a higher level; it would not be happening otherwise. It’s all part of the awakening of human beings and of planetary awakening.

To learn more about Eckhart’s teachings on Conscious Manifestation, click here.

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The post The Opportunity in Adversity appeared first on Eckhart Tolle | Official Site – Spiritual Teachings and Tools For Personal Growth and Happiness.