This is a painful time for so many of us. There is anger, outrage, pain, fear, racism, injustice, sadness, exhaustion — and it’s not just a recent thing, it goes back generations, as far as our country has existed.
We need to let our hearts be broken by how minorities, but especially black people, are treated in this country. Let our hearts be broken by the fear they have to live through, the injustice they’ve suffered, the way they’re perceived by everyone else, the way they’re put down, incarcerated, stomped on, segregated, outcast, spit on, villainized, criminalized, demonized, slurred, patronized, marginalized, rejected, and put into poverty … and then blamed for all of that. Let our hearts be broken by how long this has been allowed to go on, how exhausted they must feel from all of it.
We start with the heartbreak, and then let this move us to finally take action.
Let’s end this now. Change is possible faster than we usually believe, if there’s a will. Gay marriage, decriminalization of marijuana, and a black president have proven that, just to start with. Change is possible now, if we decide it needs to happen.
It needs to happen.
We’ve allowed this to go on for too long. And let’s not be mistaken: we’re all culpable in this. All of us. For pretending it’s not real, for ignoring it, for allowing our own biases and racism to go unchecked, for not calling out racism and oppression in our institutions and society, for not talking about it, for not marching on it, for not demanding that change happen now. We all share responsibility.
But let’s not get into finger pointing and blame. Point the finger at ourselves, own our own part, and then let’s make it right. Own our impact, and clean up our mess.
Let’s change the status quo. Not allow police brutality, to start with. Not allow racism or sexism in our institutions. Not criminalize being black, or being an immigrant. Not allow voices to be oppressed. Not allow segregation and oceans of minority poverty. Not allow our political, economic, social, educational systems to be systems of oppression, but to become systems of positive change.
Want to make a bigger impact with your copywriting in half the time?
Today on The Marie Forleo Podcast, learn three copywriting exercises to transform long, rambly sentences into copy that’s powerful and to the point. Iconic brands and prolific writers use these strategies to dazzle readers and skyrocket sales — and now you can too.
Practice these copywriting exercises often and you’ll be able to:
“I wish they took LONGER to get their point across.” ~ No one, ever. Learn 3 steps to write short, powerful copy → https://bit.ly/3copytips Click To Tweet
Grab your reader’s attention without sounding desperate.
WANT TO BE A BETTER WRITER? If you want more help with your writing, join me in The Copy Cure. It’s a copywriting program designed to help you write more powerfully, persuasively, and in your unique voice — and it’s backed by a 100% risk-free satisfaction guarantee. Doors close Wednesday, May 20th. Learn more here.
Transform Your Sales Copy With These 3 Copywriting Exercises
Worried that you’re scaring away potential customers with long, boring sales copy? You’re not alone. We surveyed over 20,000 people about their writing habits and 33% struggle with being too wordy and long-winded. Use these three copywriting exercises below to write stronger, more concise copy — in half the time.
Copywriting Exercise #1: Write A Shitty First Draft That’s Waaaay Too Long.
I know, I know. You want it to be short and powerful right off the bat, but that’s not how writing works. If you want to become a better copywriter, practice getting all your ideas down first. Best-selling author, Anne Lamott, calls this your “shitty first draft,” because that’s exactly what your first attempt is — shitty. The first step in the writing process is to get it out on the page, not get it perfect.
Key point: Just write, don’t edit.
Why? Because writing and editing are two different functions. Doing both at the same time will only slow you down. Write the shitty first draft and trust that the copywriting magic happens when you spend time editing and polishing.
Don’t believe me? Here are some examples:
The Continental Congress made 86 changes to Thomas Jefferson’s first draft of The Declaration of Independence.
Ernest Hemingway wrote 47 endings to A Farewell To Arms.
Marion Roach Smith submitted her essay Spam Chop Suey to NPR after draft 45!
Copywriting Exercise #2: Write It Rude.
Politeness leads to long-windedness. If you’re trying too hard to make everyone like you, your writing will suffer. You’ll add all kinds of unnecessary parentheticals and word softeners to your message, which will make it bland and forgettable.
Writing it rude will help you write more effective sales copy, faster and clearer.
These iconic ads are the perfect example of writing it rude:
Got Milk? — They didn’t say, “Excuse me, I hate to bother you, but I’m just wondering whether you have some milk?” No! They kept it short and sweet.
Just Do It. — Nike didn’t write, “Wouldn’t it be wonderful if you did it?” Or, “We strongly suggest that at your earliest convenience, you do it.” Instead, they wrote. “Just Do It,” and the rest is history.
To be clear, writing it rude doesn’t mean keeping it rude. Use this copywriting exercise to zoom past your inner critic and say what you want to say, without a filter.
Copywriting Exercise #3: Trim the Fat.
Once you have a shitty first draft that contains the essence of what you want to say, it’s time to edit. Cut as many words from your copy as you can without losing the meaning. Be ruthless. Lose every unnecessary word, adverb, and cliche.
Here’s a quick editing trick: use your document’s find and replace tool to cut common “filler words” like the following:
Want to see some copyediting in action? Here’s an example from our flagship copywriting program, The Copy Cure.
BEFORE: I firmly believe that everyone is fully capable of writing their own copy and developing their own truly unique voice, as long as they have the necessary knowledge of how to implement certain techniques, which I am about to share. AFTER: Everyone can write. Everyone can develop a voice. All it takes are these simple techniques.
In our writing program, The Copy Cure, we show you how to trim all the extra words (and include a list of words to avoid at all costs) so your writing is tight and powerful.
Here’s a helpful filter to know when to worry: does something sound too good to be true, or does it sound so bad that people give up and stop thinking for themselves?
Either way, when everyone around you agrees, it’s worth asking some questions. Questions like: “What’s really going on here—and who is threatened by disagreement?”
Consider it an opportunity! When it comes to Coronavirus life, an astounding amount of groupthink is currently taking place. It’s as though everyone is taking the collective temperature (no pun intended…) before deciding what they believe and how they should act.
To be clear, I’ve said several times that the most important thing we can do is keep people safe. And as an introvert who frequently spends twenty-four hours a day by myself, I’ve also been social distancing for most of my life. (“Social distancing is the new silent retreat.”)
But whether it’s COVID-thinking or something else, if you can’t find someone who disagrees with you, someone who has another perspective—it’s time to worry. Or at the very least it’s time to widen your circle, read different media, and consider opposing viewpoints.
Speaking up as the only dissenter in the group requires bravery, but so does acknowledging that you might not be right about everything. Are you courageous enough to do so? Most people aren’t.
Fortunately, you aren’t most people … right? You are an original—so think for yourself, and don’t accept what you’re told without closely examining it.
One more thing: have you ever heard “You must learn the rules before you break them”? This is a classic gatekeeping strategy.
Just imagine: If you’re trying to break out of prison, you don’t need to spend forty years becoming a model prisoner before you hide in a laundry cart. You’ll be much better served by studying up on successful prison breaks.
Wherever you are in the world, I hope you’re taking care of yourself and working on something you believe in. The rest of us need you to keep going.
Some of the links below are affiliate links which means I may earn a commission if you make a purchase at no cost to you. This post is not sponsored.
A few weeks ago, a friend told me she’d found a book called 24/6: The Power of Unplugging One Day a Week by Tiffany Shlain. The title intrigued me and luckily it was available to download from my library, so I started it that night and finished reading it the next day.
As I was reading the book on Sunday, I decided I was going to try a weekly digital detox starting that day and then every Sunday for a month.
I’m already pretty conscious with my phone usage (my phone is always on do not disturb mode with time limits for social media apps), but I’d never thought to take a full day away from my digital devices.
When you’re constantly plugged-in to apps and devices designed to steal your attention (Netflix has said their main competitor is sleep), you start to lose track of reality and your identity outside of technology.
I thought this was the perfect experiment to see if it would have a positive effect on my mindset. After implementing weekly digital detoxes every Sunday for a month, I’m sharing the lessons I’ve learned and how I made it work without getting bored.
The book 24/6 is based on Tiffany Shlain’s experience of taking one day a week off from technology. Inspired by her Jewish heritage, Shlain calls them “Technology Shabbats”. She combines a screen-free twenty-four hours with Shabbat rituals like a special Friday-night meal with family and friends.
Her family (kids included) goes screen-free from Friday night to Saturday night and limits all smart technology like cell phones. They even use a landline to make phone calls and a record player to listen to music (I knew I wasn’t going to implement these things with my experiment).
What most inspired me to try this idea out was the author’s description of her Saturday routine. Here’s what her family’s Tech Shabbat’s look like (I’ll share mine later):
Friday afternoon – pick up fresh fruit and flowers from the farmers market
Friday night – host friends for dinner (make the same meal every Friday to take out the guesswork)
Saturday morning – journal, read
Saturday afternoon – music (listening and playing), cooking, excursions to the library, bike ride, basketball, yoga, scheduled activities, errands, etc.
The Benefits of a Digital Detox
Why would you want to go tech-free once a week? Here are some key benefits to this weekly practice:
More time for hobbies
Unplugging gives us time to grow and learn new skills. Often we avoid doing this because we think we don’t have enough time, but really we don’t have the attention span to even try.
Shlain talks about her own struggle with impatience and how unplugging helps her to practice patience. When we practice unplugging, we can develop our character strengths and work on improving our weaknesses.
When we unplug, we’re able to give our attention more generously to the people around us. It also gives us the opportunity to connect more deeply with ourselves without distraction or comparison.
“By giving you a complete day off each week from screens, from obligations, from being available, letting you reflect and connect, tech Shabbat becomes the ultimate technology to make you the most creative, present, and productive version of yourself.”
My Digital Detox Routine
My usual Sunday routine would involve watching YouTube for hours, scrolling through social media, and browsing the internet aimlessly. Though I didn’t follow the detox as intensely as Shlain does, here are some rules I set for myself:
No checking email
No social media
Only use phone for texts or calls
No TV during the day (one or two episodes at night was okay)
Here’s a monthly recap of what my Sunday schedule looked like:
Started the 24/6 book on Saturday night and decided I wanted to try it the next day
Went for a walk in the morning
Read for most of the day
Did a family dinner over Facetime
Watched an episode of Tiger King
One thing I noticed is that I had a hard time falling asleep. I was expecting the best sleep of my life, but unfortunately it didn’t happen.
Spent too long on Pinterest + Amazon trying to find a kitchen corner shelf
Cleaned my apartment
Family FaceTime dinner
Watched an episode of Into the Night on Netflix (such a good show!)
Went to bed at 10:30
I definitely broke my detox this day by spending way too long on Pinterest and Amazon on my phone. I was feeling inspired to find a corner shelf for my kitchen and that led to overthinking which one to buy. That night, I woke up at 3:30 and couldn’t get back to sleep until 5.
Visited my mom for Mother’s day with my sister (we sat 6-feet away from each other on the grass)
Cleaned my apartment
Worked out (I used my iPad to follow a workout)
Visited my boyfriend’s mom for Mother’s day (again, we sat 6-feet away from each other outside)
Watched one episode of Girls
I felt tempted to go on social media this day, but spending time with family (at a distance, of course) kept me occupied. Looking back, I could have probably created my own workout without needing to follow a video. I didn’t have any issues falling or staying asleep this night.
After a month of this challenge, here are some key things I’ve learned or experienced from unplugging once a week:
It gives me something to look forward to
Taking a day away from the online world feels like an escape and an excuse to get away from it all. I knew on Sundays that my day would be calm and relaxing, and that made it something to look forward to every week.
I can stay occupied without technology
I’ve read more books in the past month than I have in a long time. It definitely made me realize that I can keep myself occupied without relying on technology. If you’ve ever wanted to take up a hobby or learn a language, this would be the perfect way to do it.
I’m more productive on Mondays
Since I wouldn’t stay up late on Sunday night watching Netflix or scrolling through TikTok, I woke up on Monday mornings in a good state of mind. I felt like I had more clarity and motivation to get started on my to-do list without procrastinating.
I’m more motivated to be efficient
Knowing that I couldn’t do any kind of work on Sunday made me more efficient during the week. Instead of telling myself I could do a few things on Sunday, I got them done ahead of time so I could fully embrace my tech-and-work-free Sundays.
Would you try a weekly digital detox?
Based on what I’ve learned and experienced from this monthly challenge, I definitely plan to keep doing these Sunday digital detoxes. I think I’ll even try to go the whole day without watching TV to see if that makes a difference.
I hope this post has encouraged you to try your own digital detox one day a week for 24 hours. If you want more ideas for making a digital detox work, I highly recommend the 24/6 book.
Life unfolds between the polarities of order and chaos. It is important at this time to recognize these two fundamental opposites, without which the world could not even be. Another word for disorder is “adversity.” When it becomes more extreme, we might call it “chaos.”
We would prefer, of course, to have order in our lives, which means to have things going well. We would like relative harmony in our lives. Yet, that very often is marred by the eruption of some form of disorder. And, usually, we resent that—we get angry, or despondent, or sad.
Disorder comes in many, many forms, big and small. When disorder comes it usually creates a kind of havoc in our lives, accompanied by strong underlying beliefs. “There’s something very wrong, this should not be happening, maybe God is against me,” and so on. Again, we need to understand that disorder, or adversity, is inevitable and is an essential part of a higher order.
From a higher perspective, a higher level, the existence of order and disorder, or order and chaos, is a necessary part of the evolution of life.
Many people have found that they experience a deepening, or a deeper sense of self or beingness, immediately after and as a result of having endured a period of disorder or chaos. This is sometimes called “the dark night of the soul,” a term from medieval Christianity used to describe the mental breakdown that many mystics experienced prior to awakening spiritually. There was an eruption of disorder, of destruction. Then, out of that, a deeper realization arose.
And although that can be very painful, the strange thing is, it’s precisely there that many humans experience a transcendence. A strange fact is that it almost never happens that people awaken spiritually while they’re in their comfort zone. Or that they become deeper as human beings, which would be a partial awakening. It almost never happens. The place where the evolutionary shift happens, or the evolutionary leap, is usually the experience of disorder in a person’s life.
And so your life then moves between order and disorder. You have both, and they’re both necessary. There’s no guarantee that when disorder erupts this will bring about an awakening or a deepening, but there’s always the possibility. It is an opportunity, but often, it is missed.
So here we are at this time, and our mission is the same: to align with the present moment, with whatever is happening here and now. The upheaval that we’re experiencing at the present time probably will not be the last upheaval that’s going to come on a collective level. However, it is an opportunity—because although this is a time for upheavals, it is also a time for awakening. The two go together. Just as in an individual life, you need adversity to awaken. It’s an opportunity but not a guarantee. And so what looks tragic and unpleasant on a conventional level is actually perfectly fine and as it should be on a higher level; it would not be happening otherwise. It’s all part of the awakening of human beings and of planetary awakening.
To learn more about Eckhart’s teachings on Conscious Manifestation, click here.
Join for free and receive upcoming articles, teachings, special announcements, and more.