We sit silently. My friend stares deeply into her empty glass, occasionally shuffling the ice around with her straw. “Wow,” she says. I sit and wait for her to say something else. What started out as a festive night somehow became a long, deep discussion about love, what it consists of, and how rare it actually is.
Finally, I say, “Wow, what?”
“I’m just thinking that I’ve never experienced that.”
“Well, maybe you just haven’t met the right person yet,” I say — the totally cliche thing that every friend says in this situation.
“No,” she says. “I mean, I’ve never experienced that with anyone. My parents, my family, even most of my friends.” She looks up at me, her eyes glassy and wet, “Maybe I don’t know what love is.”
The Conditional Coolness Economy
When you’re a teenager, being “cool” is traded like a currency. You accumulate as much coolness as possible and then you find other kids with a lot of coolness and you bargain to share that coolness to make each other even cooler.
And if at any point you come across a kid with far less coolness than you, you tell that nerd to fuck off and stop being such a loser and dragging your coolness down because the other cool kids might see you, like, actually talking to each other.
Your coolness balance determines the level of demand for a relationship with you. If you suck at sports and sports are cool, then there will be less demand for your friendship. If you’re awesome at playing guitar and guitars are cool, then your coolness stock will rise appropriately and people will like you again. In this way, high school is a constant arms race to cultivate as much coolness as possible.
Most of the bullshit and stupid mind games teenagers play are a result of this coolness economy. They fuck with each other’s heads and brag about shit they didn’t do and think they love people they actually hate and think they hate people they actually love because it makes them appear cooler than they are and it gets them more Snapchat followers and a blowjob from their prom date.
These high-school-level relationships are conditional by nature. They are relationships of I’ll-do-this-for-you-if-you-do-this-for-me. They’re relationships where the same person who is your best friend one year because you both like the same DJ is your worst enemy a year later because they made fun of you in biology class. These relationships are fickle. And shallow. And highly dramatic. And pretty much the entire reason why nobody misses high school or wants to go back.
And this is fine. Trading in the coolness economy is part of growing up and figuring out who you are. You have to participate in all of the bullshit in order to learn to rise above it.
Because at some point, you grow out of this tit-for-tat approach to life. You start just enjoying people for who they are, not because they play football well or use the same brand of toilet paper as you.
Getting Stuck on Conditional Relationships
Not everyone grows out of these conditional relationships. Many people, for whatever reason, get stuck in the coolness economy and continue to play the game well into adulthood. The manipulation gets more sophisticated but the same games are there. They never let go of the belief that love and acceptance are contingent on some benefit they’re providing to people, some condition that they must fulfill.
The problem with conditional relationships is that they inherently prioritize something else above the relationship. So it’s not you I really care about, but rather your access to people in the music industry. Or it’s not really me you care about, but my fantastically handsome face and witty one-liners (I know, I know — it’s OK).
These conditional relationships can get really fucked up on an emotional level. Because the decision to chase “coolness” doesn’t just happen. Chasing coolness is something we do because we feel shitty about ourselves and desperately need to feel otherwise.
So it’s not really you I care about, but rather using you to make me feel good about myself. Maybe I’m always trying to save you or fix your problems or provide for you or impress you in some way. Maybe I’m using you for sex or money or to impress my friends. Maybe you are using me for sex, and that makes me feel good because for once I feel wanted and seen.
Draw it up however you’d like, but at the end of the day, it’s all the same. These are relationships built on conditions. They are built on: “I will love you only if you make me feel good about myself; you will love me only if I make you feel good about yourself.”
Conditional relationships are inherently selfish. When I care about your money more than you, then really all I’m having a relationship with is money. If you care more about the career success of your partner than you do about her, then you don’t really have a relationship with her, just her career. If your mother only takes care of you and puts up with your little alcohol habit because it makes her feel better about herself as a mother, then she doesn’t really have a relationship with you, she has a relationship with feeling good about herself as a mother.
When our relationships are conditional, we don’t really have relationships at all.
We attach ourselves to superficial objects and ideas and then try to live them vicariously through the people we become close to. These conditional relationships then make us even more lonely because no real connection is ever being made.
Conditional relationships also cause us to tolerate being treated poorly. After all, if I’m dating someone because she has a rockin’ bod that impresses all my guy friends, then I’m more likely to allow myself to be treated like crap by her because, after all, I’m not with her for how she treats me, I’m with her to impress others.
Conditional relationships don’t last because the conditions they are based upon never last. And once the conditions are gone, like a rug that’s pulled out from under you, the two people involved will fall and hurt themselves and will have never seen it coming.
What Unconditional Love is
This transitory nature of conditional relationships is usually something people can only see with the passage of a sufficient amount of time. Teenagers are young and just discovering their identities, so it makes sense that they are constantly obsessed with how they measure up to others. But as years go on, most people realize that few people stick around in their lives. And there’s probably a reason for that.
As most people age, most of them come to prioritize unconditional relationships — relationships where each person is accepted unconditionally for whoever he or she is, without additional expectations. This is called “adulthood” and it’s a mystical land that few people, regardless of their age, ever see, much less inhabit.
The trick to “growing up” is to prioritize unconditional relationships, to learn how to appreciate someone despite their flaws, mistakes, bum ideas, and to judge a partner or a friend solely based on how they treat you, not based on how you benefit from them, to see them as an end within themselves rather than a means to some other end.
Unconditional relationships are relationships where both people respect and support each other without any expectation of something in return. To put it another way, each person in the relationship is primarily valued for the relationship itself — the mutual empathy and support — not for their job, status, appearance, success, or anything else.
Unconditional relationships are the only real relationships. They cannot be shaken by the ups and downs of life. They are not altered by superficial benefits and failures. If you and I have an unconditional friendship, it doesn’t matter if I lose my job and move to another country, or you get a sex change and start playing the banjo; you and I will continue to respect and support each other. The relationship is not subjected to the coolness economy where I drop you the second you start hurting my chances to impress others. And I definitely don’t get butthurt if you choose to do something with your life that I wouldn’t choose.
People with conditional relationships never learned to see the people around them in terms of anything other than the benefits they provide. That’s because they likely grew up in an environment where they were only appreciated for the benefits they provided.
Parents, as usual, are often the culprits here. But most parents are not consciously conditional towards their children (in fact, chances are that they were never loved unconditionally by their parents, so they’re just doing all they know how to do). But as with all relationship skills, it starts in the family.
If dad only approved of you when you obeyed his orders; if mom only liked you when you were making good grades; if brother was only nice to you when no one else was around; these things all train you to subconsciously treat yourself as some tool for other people’s benefits. You will then build your future relationships by molding yourself to fit other people’s needs. Not your own. You will also build your relationships by manipulating others to fit your needs rather than take care of them yourself. This is the basis for a toxic relationship.
Conditions cut both ways. You don’t stay friends with a person who is using you to feel better about themselves unless you too are somehow getting some benefit out of the friendship as well. Despite what every girl who posts cheesy Marilyn Monroe quotes on Facebook thinks, you don’t accidentally get suckered into dating someone who uses you for your tits because you’re unconditionally loving yourself. No, you bought into that person’s conditions because you were using them to meet your own conditions.
Most conditional relationships are entered into unconsciously — that is, they are entered into without conscious thought about who this person is or why they like you or what their behavior towards you indicates. You just see their sweet tattoos and envy their rad bike and want to be close to them.
People who enter into conditional relationships enter into them for the simple reason that these relationships feel really good, yet they never stop to question why it feels so good. After all, cocaine feels pretty good, but you don’t run out and buy a bunch the second you see it, do you?
(Don’t answer that.)
Create hypotheticals with your relationships. Ask yourself:
- “If I lost my job, would dad still respect me?”
- “If I stopped giving her money, would mom still love me and accept me?”
- “If I told my wife that I wanted to start a career as a photographer, would it wreck our marriage?”
- “If I stopped having sex with this guy, would he still want to see me?”
- “If I told Jake that I strongly disagree with his decision, would he stop talking to me?”
But you need to also turn around and ask them about yourself, too:
- “If I moved to Kentucky, would I still keep in touch with Paul?”
- “If John didn’t get me free tickets to concerts, would I bother hanging out with him?”
- “If Dad stopped paying for school, would I still go home and visit?”
There are a million hypothetical questions and you should be asking yourself every single one of them. All the time.
Because if any of them ever has an answer other than, “It would change nothing,” then you probably have a conditional relationship on your hands — i.e., you don’t have a real loving relationship where you think you do.
It hurts to admit, I know.
But wait, there’s more!
If you want to remove or repair the conditional relationships in your life and have strong unconditional relationships, you are going to have to piss some people off. What I mean is that you have to stop accepting people’s conditions. And you have to let go of your own.
This invariably involves telling someone close to you “no” in the exact situation they want to hear it the least. It will cause drama. A shit-storm of drama in many cases. After all, what you are doing is you are taking somebody who has been using parts of you to make themselves feel better and denying their ability to do so. Their reaction will be angry and they will blame you. They will say a lot of mean things about you.
But don’t become discouraged. This sort of reaction is just further proof of the conditions on the relationship. A real honest love is willing to respect and accept something it doesn’t want to hear. A conditional love will fight back.
But this drama is necessary. Because one of two things will emerge from it. Either the person will be unable to let go of their conditions and they will therefore remove themselves from your life (which, ultimately, is a good thing in most cases). Or, the person will be forced to appreciate you unconditionally, to love you in spite of the inconveniences you may pose to themselves or their self-esteem.
This is really fucking hard, of course. But relationships are difficult by nature because people are difficult by nature. If life was just all fun and fellatio, then nothing good would ever get done. And no one would ever grow.
Last week, I messed up. I disappointed people I care deeply about, and people who look up to me as a role model. I made the mistake of silencing the voices of the Black B-Schoolers in my FB group that needed to be heard during this time of deep pain following the horrific deaths of George Floyd, Ahmaud Arbery, Breonna Taylor and countless others.
Instead of creating a safe space for them to express their hurt and pain, I chose to temporarily close commenting without attempting to understand their point of view.
I take full and complete responsibility for my mistake. I was 100% wrong.
While we had guidelines in place about the type of posts and comments that are acceptable, our core values are rooted in kindness, compassion, and respect and I didn’t uphold those ideals. The fact is, Black people cannot separate their business from their race or any other aspect of their lives. Any business that has people of color as customers has a responsibility to acknowledge, respect, and embrace that.
At the time, I had two glaring blindspots:
- Wanting to protect myself, while also having the privilege to pause thinking about race if I choose to do so.
- Not setting up my team to moderate online discussions on anti-racism. I hadn’t done that important work yet.
That’s white privilege.
That’s unconscious bias on my part.
Over the weekend, a number of Black women put time and energy into calling me in and educating me about these blind spots. To Rachel Rodgers, Trudi Lebron, and many more, I sincerely thank you. I didn’t know what I didn’t know, but you began to open my eyes. And for that, I’m grateful.
I finally did what I should have done at the beginning: I shut up, surrendered, and let go of my defensiveness.
That’s when things began to crack open.
Where I Stand
One lesson that’s emerging from this time is the importance of stating and restating my values. So let me be crystal clear where I’m at on these issues.
- I stand in full support of the Black community and the Black Lives Matter movement.
- The U.S. criminal justice system needs a complete overhaul. It’s a racist system designed to protect white people and put Black people behind bars.
- White privilege, white supremacy, and institutionalized racism must be dismantled now. As white people, it’s our job because we created this problem. Inequality exists because of us. We have to wake up, speak up, and get to work.
- Economic, educational, housing, voting, and health inequalities that negatively impact marginalized communities, and specifically Black communities, must be made right. The playing field is not equal, and it never has been. Enough is enough.
- I don’t care about losing followers or customers who want to blather on about “all lives matter” or pretend that they “don’t see color” or want to argue “reverse racism.”
The Actions We’re Taking Now
- Train our internal team to actively combat racism, with ongoing reinforcement training. This is a long-term initiative.
- Overhaul our management, leadership, and hiring practices to recognize bias and increase the number of Black people on our team.
- Prioritize the health and wellbeing of our team, especially our Black team members. That might mean resting, having conversations, supporting each other, being there for family — whatever they need.
- Actively remove people from our B-Schoolers Facebook community who participate in racist behavior and dialogue.
- Award at least 50% of our scholarships to B-School and The Copy Cure to businesses owned by BIPOC.
- Use our platform (MarieTV, The Marie Forleo Podcast, B-School, etc.) to feature, elevate, and promote more Black experts, authors, and creatives.
- In B-School and future training programs, we’ll amplify Black-owned businesses and elevate their voices, visibility, and success.
- Make a $50,000 donation to Color of Change.
This is our action plan as of right now. I’m sure it will evolve as we learn, grow, and work closely with our community and team.
We’re also having a lot of tough, but valuable conversations in the FB group. We’re connecting on a level that, frankly, we’ve never connected on before.
We’ve instituted office hours to facilitate constructive conversation. I’ve been in the comments connecting, listening, and learning. Last Friday, we had a very transformative experience on a Facebook Live. Over two hours, eight Black B-Schoolers spontaneously joined me to share their experiences and let me know how my actions impacted them.
We’re sharing ideas and suggestions to make our community a safe place where everyone, but specifically Black people, can feel seen, heard, and understood. It’s a messy process doing this with over 30,000 people. There are a lot of disagreements. But we’re committed to growing forward together.
We want that growth to be rooted in respect, love, and justice.
They say that within any crisis lies great opportunity. I believe myself, the people of this country, and the world are embarking upon one of the greatest and most profound learning experiences and transformational shifts of all time.
This Is A Marathon, Not A Sprint.
There’s no getting back to business as usual.
We can’t quickly “do the work” and claim victory.
We can’t unpack deep-seated, unconscious racism and undo injustice and discrimination in a weekend.
This is not about attending an inclusivity webinar. Or watching a particular movie. Or reading a single book.
There is no list of “The Top 5 Anti-Racist Actions” to add to your morning routine.
Don’t look for a set of boxes to tick off and declare, “Well, we did that! Let’s move on!”
Change won’t happen overnight, but it will happen. It’s already happening. We need to come together and build long-lasting solutions that get at the root of these problems. This is an important journey that we’re going to take together.
I also want to make something super clear: I’m 100% committed to use my voice and platform in this fight for justice and equality. Not for a day. Not for a week. But as a fundamental aspect of who I am and how I show up in the world.
My focus right now is on my B-School community and my team.
This is where I caused the most hurt and this is where I must focus my efforts. Please know that work is being done in the background (it never seems to happen fast enough at times like this) that you will see rolled out over the weeks and months ahead.
This is an awakening. This is an opportunity to take what I’ve built for 20 years and use it to do more good in the world than perhaps I’d ever imagined.
Now, there’s one more important thing I need to say.
Dear White People, Do Not Defend Me
Anti-Blackness is so utterly pervasive, most of us can’t see that it exists — especially in ourselves. When we’re willing to see it, it’s uncomfortable. It’s disorienting. It can unleash a torrent of emotions like shame, denial, grief, regret, anguish, anger, guilt, and profound sadness. But being uncomfortable and sitting with that discomfort is required for real growth and lasting change.
Spend your energy actively listening to Black people and other people of color right now. Listen to their stories.
I invite you to learn alongside me. To begin the education process of becoming an anti-racist in every sphere and scope of your life. Then, you must commit to action.
Bold, risky, imperfect, unrelenting action.
To everyone reading this right now, whatever your race or ethnicity…
With my whole heart, let’s find ways to create a fair, just, and equitable world together.
There is no going back, there is only forward.
P.S. My focus right now is on my B-Schoolers Facebook group and Team. We’ve begun the healing process, and it’s a long road ahead. There’s a lot of important work to be done (like staying in conversation with my B-Schoolers, activating all the action plans I mentioned, educating myself and my team, etc.). In full transparency, I may not be able to respond to all comments, but I assure you that I’m actively reading, listening, and absorbing.
With enormous love and respect,
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